After a few years of rapid development of the ceramic sanitary ware market, due to the rapid growth in the number of firms, the competition is becoming increasingly fierce. The expansion of the market is much more difficult than imagined. This year’s EU anti-dumping of ceramic makes ceramic sanitary ware development even more difficult. How to create unlimited business opportunities in the limited market is the question that for all ceramic bathroom companies are considering.
People of the industry are aware that 70 percent of the foreign construction ceramics are dependent on imports of Chinese ceramics. By wasting the domestic consumption of non-renewable resources and cheap labor, our profits is the lowest. We do hard work to do low-end production, and others mastered the sales channels for high profits. They grasp the industry consolidation channel.
Network marketing is a part of e-commerce. But the applications of domestic pottery business for network marketing are still in the initial trial stage. For the ceramic industry, through the network they achieve dealers’ online orders, consumer data collection and spending habits. This information will be presented directly in the production side, the logistics side and from order to shipment to a series of logistics and distribution sectors.
Today’s online shopping can be described as “flying into the homes of ordinary people”. It has become the essential form of life of consumers, especially the successful realization of the network buy. According to relevant data, the global network of trade in 2010 reached $ 2 trillion, accounting for 42% of the total global trade.
With the growing popularity of online shopping, some of the market forward-looking ceramic enterprises have tested the e-commerce field and implemented online service channels. Now Marco Polo and other pioneers have set up shop in Taobao.
If ceramic enterprises want to dominate the market, they need to do their best to please consumers and obtain their favor. In 2011, the new round of competition is the battle for the target consumer groups. And consumers’ preferences have to be tested by the market and it is still difficult to control.
In this regard, ceramic enterprises should focus on the following points. First, the rise of new health spending. With melamine, H1N1 and other effects of consumer health, green is more preferred. Ceramic enterprises should establish a healthy environment to l bring more market opportunities. The market is competitive. The ceramic enterprises must know the preferences of the consumers to set a foot in the market.